Privacy Policy

Who we are

Our website address is:
This site is run by Ptarmigan Labs AB, which is a company incorporated in Sweden. The site is mainly a conduit for my (Göran Sander) personal thoughts on various topics, but every now and then there may also be more corporate topics discussed.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms & membership data

If you provide personal details on contact forms, this information will be stored on the web server, for the purpose of us being able to respond to your contact request. The information is stored indefinitely unless requested to be removed, but the information will never be used for any other purpose than mentioned above.


If you leave a comment on our site your username and related information may be stored in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We do not use Google Analytics or similar service in the ad-tech industry to track usage of the site.

Instead we use Plausible, which is a privacy-first online analytics service. We are interested in what pages on the site are most popular, but we are NOT interested in providing Google or similar companies with information about our visitors. Thus Plausible.

Who we share your data with

We do not sell or share your data with anyone.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time. Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact information

For questions regarding this policy, please reach out to info <at> ptarmiganlabs <dot> com.

Additional information

How we protect your data

The site is hosted in Europe. The server it runs on is dedicated for this purpose, i.e. it is not shared with other services. This helps locking it down and making it as secure as possible. Bottom line is that we take security seriously and do all we can do keep this server secure.

What automated decision making and/or profiling we do with user data